Challenge: Eating healthier and losing weight is an obsession in America. Millions of people look for new ways to lose weight. Some want quick results, some people are very reasonable and try to lose weight slowly. One of our clients at AccessDirect had developed a weight loss solution for people who wanted to lose weight at a slower pace and therefore ‘keep it off.’ She pre-packaged several healthy meals and delivered them to people’s homes, giving them three healthy meals a day, as well as snack foods. She called us because she wanted to advertise a toll free number on her web site which directed her customers to an Auto Attendant. Her philosophy was to be more upfront about her method of success than other weight loss businesses.
Solution: AccessDirect came up with customized Auto Attendant Services for this customer with ‘information’ boxes, which also allowed for call transfers and messages. Her clients were able to call in and hear an Auto Attendant list off three different options. The first option was ‘Press 1 to hear about our weight loss philosophy.’ The second option was ‘Press 2 to know more about our food selections.’ The third option was ‘Press 3 to find out more about the cost of our program.’ Each extension had an option to press 1 to repeat the information, press 9 to return to the main menu, or press 0 to talk to a sales representative.
Results: Our client posted the toll free number to her web site and saw immediate results. The weight loss/health food industry is going strong! She knew that people were looking at her web site right away, because when she received a call from the toll free number, she heard a prompt on her phone that said ‘You have a call for weight loss philosophy,’ or ‘You have a call for food selections,’ depending on which option her customer selected. She was so overwhelmed with the calls, she decided to upgrade her package with AccessDirect. She recently called me to tell me she is opening up a brick and mortar store, and she thanked me saying that she couldn’t have done it without AccessDirect! She required no equipment and started off as a home based business. Like food portions, with AccessDirect, less is more.
